In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other truths concerning modern B2B marketing. We review exactly how the acquiring journey is now entirely fragmented as well as the way that area building can help marketing experts take back control of the expl… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and various other facts regarding contemporary B2B advertising. We talk about how the purchasing trip is currently entirely fragmented and also the way that area building can assist marketers take back control of the exploratio… Read More